Write for human readers
One of the most fundamental content marketing tips I can provide is to write high-quality content for human readers. This may seem obvious, but it can fall by the wayside when SEOs attempt to “over-engineer” their content and end up writing strictly for what they believe will satisfy search engines. Google is the most sophisticated search engine in the world and uses complex machine learning algorithms (called RankBrain) to understand how users interact with content; it doesn’t need much help! Be sure to check off all the on-page SEO fundamentals like header tags, interlinking, keyword research, and more. But above all, give your audience the information they seek and do so in the most high-quality way possible.
Cover a topic comprehensively. A study from SerpIQ found that the top 10 results for Google searches were typically in the 2,000 to 2,500-word count range. If you can’t be a one-stop content shop for readers, they’ll bounce and find their answers elsewhere.
Need help expanding on a topic? Run your keyword through a Google search and look at the ‘People also ask’ section. These are “hints” from Google itself telling you what the related searches are for your keyword 👇
Write at about an eighth-grade reading level. Being able to convey complex topics, such as B2B lead generation, without pumping your content full of industry jargon, is a desirable content marketing skill.
This also opens your content up to a wider audience and makes it more accessible, which brings me to my next tip 👉
