Use images and video when necessary
By now it’s obvious that Google loves what its users love, and what we all love is a variety of digital content like images and video.
The truth is in the data. Blogs containing visual content receive up to 94% more views than text-only content. Remember, one person could consume and retain information differently than another person, and not everyone enjoys scrolling through a field of white space and text. Providing a variety of content broadens your blog’s appeal for more site visitors.
Let’s not forget that Google pulls video snippets as well - typically for “how-to” type of search queries. Without video in your content repertoire, you could be missing out on audiences with visual content preferences. Take this search query for example 👉
